Winning Brands Launches Reality TV Segments for Winning Colours Stain Remover

Winning Brands Launches Reality TV Segments for Winning Colours Stain Remover

Date:8/17/2009 2:30:00 PM

BARRIE, Ontario, Aug. 17 /-FirstCall/ -- Winning Brands Corporation www.WinningBrands.ca (Pink Sheets: WNBD) (Frankfurt: WMU.F), manufacturer of eco-responsible cleaning sensation Winning Colours Stain Remover, will deploy its growing inventory of video postings by product fans in a bold new approach to television broadcast advertising. Starting the week of August 31st, Toronto area "A-TV" will be the first in North America to air 2-minute reality style "consumer experiments." These experiments have become the hallmark of the Winning Colours Stain Remover fan base because the cleaning experiments recorded on home video are often undertaken with no prior knowledge of the outcome. With this move by Winning Brands, the increasingly popular entertainment format of "reality TV" enters the realm of television commercials by combining consumer home video with over-the-air broadcasting.

The unrehearsed, non-studio settings provide comical yet real evidence of creativity by consumers pushing the envelope of Winning Colours Stain Remover's versatility in dealing with the drips, drops and disasters that afflict millions of consumers every day. In an interesting twist on traditional stereotypes, a significant proportion of early submissions are from men who like to put the product through its paces ranging from spray paint on cars to greasy meatballs rolling where they shouldn't.

Winning Brands is considered by some industry watchers to represent the emergence of a new approach to brand management. Unlike conventional new product launches by established consumer product companies that already have shelf space across national retail channels or vast resources to buy it, the premise of the new approach is creation of a citizen army of product enthusiasts who communicate with each other and the company through social media, including YouTube, Facebook, Twitter and blogs to grow the brand from the grassroots up. The effect upon retailers is to boost confidence and reduce uncertainty when considering whether to list a previously unknown brand, through the demonstrated loyalty and enthusiasm of self-motivated consumers.

Winning Brands CEO Eric Lehner freely admits that the company is entering uncharted territory with this improvised approach to its next TV commercials. "We have a big goal - that Winning Colours becomes the world's favourite stain removing product. The old fashioned approach to attaining this goal would take 20 years and an unknown number of hundreds of millions of dollars in conventional advertising. Winning Colours is an innovative product, its management is innovative, its consumers are innovative and even its shareholders are innovative. Why should we check our imagination at the door when looking for the shortest route to our destination?" asks Mr. Lehner. The commercials will feature an invitation that TV viewers share their own success story videos for broadcast. The most popular, as chosen by the public, will be telecast when the new series of commercials expands into the USA and beyond.

ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation www.WinningBrands.ca is a developer and manufacturer of eco-responsible cleaning solutions including its lead brand, Winning Colours Stain Remover, which is being targeted to become the world's favourite stain removing solution for its skin-friendliness, ease of use and versatility. The number of Winning Colours stain removing testimonials on social media continues to grow, such as http://www.youtube.com/results?search_query=Winning+Colours+Stain+Remover&search_type=&aq=f Additional brands include KIND Laundry Products, CLEAN1 All Purpose, SMART Wet Cleaning Solutions and TrackMoist Dust Suppressant.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors/Winning Colours Stain Remover is a registered trademark of Niagara Mist Marketing Ltd. CLEAN1, KIND and TrackMoist are trademarks of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation. SMART Wet Cleaning Solutions is a trademark of Solvent Free Solutions, Inc.

    Corporate Contact Information:
    Winning Brands Corporation, Office Direct 1 (705) 737-4062, 11 Victoria
    Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3
    CustomerService@WinningBrands.ca

    Winning Brands Investor Relations: Paul Knopick (949)707-5365
    News@WinningBrands.ca