Orange to Acquire Unanimis - The UK's Largest Exclusive Digital Advertising Network

Orange to Acquire Unanimis - The UK's Largest Exclusive Digital Advertising Network
Date:8/28/2009 4:31:00 AM
LONDON, August 28 // --

- Combined ad Sales Network Will Create an Unparalleled Reach of Over 70%
of Internet Users in the UK, Extending to Over 66% Reach Cumulated Across UK,
France, Spain and Poland

The Orange France Telecom Group is announcing today that it has acquired
100% of UNANIMIS, the UK's largest exclusive digital advertising network.
Through the combination of UNANIMIS's premium advertising network and
Orange's mobile and web assets, advertisers, buyers and media agencies will
be able to reach over 71.5% of the UK's online population[1] and over 66% of
the online population across UK, France, Spain and Poland.[2]

UNANIMIS has exclusive online advertising relationships with key website
brands such as the AA, Ticketmaster, ASOS, Gumtree and Shopping.com giving it
the most extensive, exclusive-access, digital advertising portfolio in the
UK. The acquisition will put Orange and UNANIMIS at the forefront of digital
and mobile advertising in the UK with unparalleled scale and reach across
web, mobile and interactive media.

Together, Orange and UNANIMIS will have particular strength in the area
of online advertising, which is the fastest growing advertising segment in UK
and is expected to account for 27% of total advertising spend in the UK in
2011, up from 19% in 2007. The Western European online advertising market was
worth an estimated 12 billion euros in 2008 and the UK represented Europe's
largest market (31%). Orange and UNANIMIS will also have strong positions in
new growth areas such as mobile advertising[3].

"With the acquisition of UNANIMIS, Orange now has strong footholds in two
of Europe's three main digital advertising markets - France and the UK -
which provide outstanding opportunities to pan-European advertisers and
agencies while enabling us to accelerate our plans for growth from the mobile
and online environment," said Paul Francois Fournier, Executive Vice
President, Orange Advertising. "Our combined strengths will help us to
achieve the Group's overall ambition to drive revenues from 9% to 20% in new
growth areas[4], of which advertising is a key strand."

"UNANIMIS brings with it knowledge and expertise in performance-related
advertising, one of the fastest growing segments of the market. Through their
established network, we will also be able to maximise our own assets and,
importantly, offer advertisers new ways to reach audiences through our web
and mobile portals. UNANIMIS are a talented group which we are delighted to
welcome to the Orange France Telecom family," added Paul Francois Fournier.

Damon Reeve, CEO and co-founder of UNANIMIS, said, "The combination of
Orange's assets with our renowned digital advertising expertise will appeal
to a broad spectrum of advertisers, marketers and publishers. Technologically
and culturally, we share much in common and we are very excited by the
prospects we see ahead, not only for the web advertising opportunities but
also for the, thus untapped, mobile proposition."

"As 2008 marked the revolution in the mobile internet space, so 2009 will
see the major advances in digital and mobile advertising. The Orange mobile
portal, Orange World, and our fixed portal attracts over 12 million monthly
users and with the advances in handset technology coupled with new prices
plans, this is set to rise even further. More companies are increasingly
turning to the mobile internet to enhance the way they advertise. A key part
of our strategy at Orange UK is to grow and evolve our business in order to
offer advertisers richer opportunities to engage with people. Combining the
marketing opportunities offered through our mobile and web portal with the
impressive inventory and sales expertise of UNANIMIS will give us huge
strength and allow us to help advertisers reach audiences in new and exciting
ways," concluded Gerry McQuade, Chief Development Officer, Orange UK.

UNANIMIS will continue to operate under its brand name and will become
part of the Orange Group Advertising Network, which offers advertisers and
publishers an opportunity to reach new audiences by leveraging Orange's
multi-screen assets across the PC, mobile and TV platforms.

About France Telecom

http://www.orange.com, http://www.francetelecom.com,
http;//www.orange-business.com

About UNANIMIS

UNANIMIS is the UK's largest exclusive digital advertising network,
specialising in branded and performance display advertising, reaching over
69% of the UK online population (approximately 25.6 million unique users a
month). UNANIMIS had 21,7mGBP revenues end fiscal year 2008.

UNANIMIS creates value from online audiences for both advertisers and
website publishers.

For advertisers, UNANIMIS identifies and targets relevant audience
segments to help maximise ROI and meet their marketing objectives. For
publishers, UNANIMIS monetizes their advertising inventory to maximise site
revenue from their audience.

UNANIMIS sells advertising to leading media and advertising agencies and
direct advertisers who are looking to reach a relevant audience online. It
meets the advertisers' objectives, whether they be to drive brand awareness,
convert a customer through direct response channels or retarget an existing
customer.

UNANIMIS has advertising sales agreements with 111 premium website
brands, of which 75 are exclusive. Publishers include premium sites such as
The AA, Ticketmaster, ASOS, Match.com, Shopping.com and Gumtree. UNANIMIS has
moved quickly to build a market-leading and premium position with key website
brands. ---------------------------------

[1] Comscore July 2009

[2] May 2009 figures, Source: UK=Comscore, FR= Mediametrie/Netratings,
SP= Netratings, Poland = Gemius

[3] Zenith Optimedia Julia 2009

[4] FT Group internal, Investor days March 4 & 5 2009